If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.
Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy!
Rank Better on Google
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be referred to as “long clicks vs. short clicks.” The idea is that if people are spending a lot of time on your website, it must have quality content. And it must have quality content if you want them to spend a lot of time on your website. A great way to capture and hold visitors’ attention is to provide a short, compelling video.
Businesses that include video on their website generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.
Stock video footage can be an awesome option to have onboard to tell your story better. It can help you frame your production, fill in gaps, and maintain quality. Ultimately, stock footage can give your video production a sense of flow by acting as a bridge from scene to scene. Another reason stock video footage assists in telling your story, is by the range of clips available. You can choose from pan shots, extreme closeups or wide shots, to give clarity to your story and help your audience follow along with ease.
Additionally, stock images are another great way to save time and money. Click here for more information on stock images.